The Clippers have agreed with the dating website, Bumble, on a sponsorship of their jerseys. The new jerseys will now have the Bumble symbol along with the the title Bumble on the on the front left shoulder of their jerseys.
Bumble is different than other dating websites, because after two people match, the women as to message first, not the men.
According to Bleacher Report,
“the two sides came together with the goal to advance in gender equality”
The Clippers posted the image of the jerseys on instagram with the hashtag, #StrongerWithHer.
Bumble founder, Whitney Wolf Herd gave this statement on why this partnership is so amazing:
“Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It’s an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success.”
I, for one, am an avid Bumbler. A Bumbler is a person who is a Bumble user. I truly think it was a wonderful idea and protects women from a lot of creepy men. I have plenty of woman friends that have had terrible experiences with men on other dating apps that no one should have to go through.
This jersey sponsorship may seem odd, for the fact that a dating app will now appear on the Clippers jerseys, but as far as I’m concerned, a sponsorship is a sponsorship. Shouldn’t matter who it’s with.
The Clippers are sending a message, as Miss Herd said, a professional sports team is supporting a female driven brand, something we have have never seen. I say, good on the Clippers, it’s a great move for them publicity-wise, but more importantly, it’s great to see a professional team support women.
As a user, and as a supporter, I think I speak for all Bumblers out there when I say, hell yeah!