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Bangbros Submits $10 Million Bid to Buy the Naming Rights to the Miami Heat’s Arena, Wants to Rename the Arena “The Bangbros Center” (BBC for Short)

Stadium naming rights are a joke. Back in the old days arenas and stadiums had classy names and were treated with integrity. But, with the naming rights becoming more and more coveted, they’re just sold off to whoever pays the most money, regardless of how stupid it may sound. 

That’s how we end up with sports stadiums named Smoothie King Center, University of Phoenix Stadium, Little Caesars Arena, and maybe the worst, Talking Stick Resort Arena. People have long joked that sooner rather than later condom and porn companies would start having stadiums named after them. 

Well…

On Thursday, popular porn website BangBros formally submitted an offer for the naming rights to the Miami Heat’s arena, the former American Airlines Center. BangBros reported put an offer of $10 million on the table. The Miami based company even put out a press release, stating that,

“Both the Heat and BangBros have become staples of the city, with huge fans of each. It doesn’t get more Miami than having the arena sponsored by Bangbros.”

 I mean you just can’t argue with rock-solid logic like that. 

While it’s almost guaranteed that BangBros will not be awarded the stadiums naming rights, this is an all-time marketing strategy. You may say it’s a shameless plug to get people aware of Bangbros, I say this is hilarious and maybe the most effective advertisement of all time. Everyone in Miami is now freaking out that their basketball team’s arena could end up being named the BangBros Center, BBC for short, and it is marvelous to watch. 

Just for a second imagine all the jokes to make about an arena known as the BBC. “You can’t handle the BBC”, “It was getting rowdy in the BBC”, “The Pelicans were unprepared for the atmosphere of the BBC”. That last one was a little weird, but the thought remains. I want this to happen. In fact, I NEED this to happen, just so all the retired basketball fans in Miami would have to look up BangBros to see who’s buying their arena and have a stroke when they see the website.

Hats off to BangBros, this was absolute gold.


Photo via @bangbrosdotcom1

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